The initial idea for the collection, which was to have an automobile redesigned by an artist, was introduced by Hervé Poulain, an auctioneer and ardent racing driver from France. It was upon his initiative that his American friend, renowned artist Alexander Calder, transformed his BMW racing car - a BMW 3.0 CSL - in 1975.
The first vehicle to establish a symbiosis between the world of art and the world of motorsport later participated in the 24-hour race at Le Mans. Prompted by enormous enthusiasm for this work of art on wheels, BMW then decided to put its brilliant idea of establishing the Art Car Collection into practice.
In the years that followed, this unique combination of motorsport and design fascinated the famous artists of our time - Frank Stella, Roy Lichtenstein and Andy Warhol have all turned BMW racing sportscars into Art Cars.
The spectrum of designated models widened in the ‘80s; the painted bodywork was no longer restricted to racing cars that had taken part in the renowned 24-hour race at Le Mans, but now encompassed all BMW production models.
The concept of BMW automobiles as mobile canvases of symbolism and expression raced around the track creating stunning visuals envisioned by many esteemed artists.
This historical collection examines connections between auto technology and cultural trends during the 70s, 80s and 90s. Together, the art cars form a mirror of contemporary culture, as exemplary as it is unique.
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3 comments:
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